Through brainstorming and user research, the team created the ideal product. The main points returned from user feedback of existing digital “zines” was (1) pages being too busy, visually and (2) reader fatigue from long stories. So our mobile app plan was to contain short, quick stories around 150 words total with updated content every morning and throughout the day. This would be a free app with rotating sponsors – but not contain an overload of banners, letting the screens breathe and be easy to read.
With the users being breeders and industry insiders, the app’s content wouldn’t only be news stories. We also reached from BH’s existing databases to display race results, race entries and video footage.